DealerRater® Announces the Winners of the 2012 Dealer of the Year Awards

DealerRater® Announces the Winners of the 2012 Dealer of the Year Awards

Waltham, Mass. – February 5, 2012 - DealerRater, the world’s premier car dealer review web site, today announced the winners of the 2012 Dealer of the Year Award Program.   The awards are given for distinction in outstanding customer service based upon customers’ reviews of their dealership experiences shared on DealerRater’s web site. 

The 2012 award winners demonstrated consistently high PowerScore ratings for customer satisfaction, placing them in the top of their class.  The PowerScore is determined using a Bayesian algorithm that factors the dealership’s average DealerRater consumer rating and the total number of reviews written about the dealership during the 2011 calendar year.  The dealership must also have at least twenty-five (25) new reviews written on DealerRater’s web site during the previous calendar year and an average rating greater than 4.0, with 5.0 as the highest possible score. 

According to recent studies, 84% of Americans say online evaluations have an influence on their decision to purchase a product/service, and 73% of car shoppers now consult online dealership reviews. With the growth of Internet use in the car shopping process over the past decade, reputation management has become a vital part of any dealership’s marketing process.

DealerRater was founded in 2002 as the first car dealer review website worldwide.  With more than 500,000 people joining the DealerRater user community each month, DealerRater is the world’s #1 online resource for anyone seeking third-party information on automobile dealerships.   DealerRater features more than 41,000 U.S. and Canadian car dealers, and nearly 600,000 consumer reviews.

For more information call 800-266-9455 or visit www.dealerrater.com